Staging is an investment that helps maximize the rate of return on the sale of the property—and usually costs less than the first price reduction. With an average investment of 1% of the sale price into staging, about 75% of sellers saw an ROI of 5% to 15% over asking price, according to data from the Real Estate Staging Association (RESA).

A recent survey from the International Association of Home Staging Professionals shows that staging helps sell homes three to 30 times faster than the nonstaged competition. Further, staging can help increase the sale price by up to 20% on average.

For sellers who decide not to stage, the IAHSP survey also shows that the average price reduction on a home was five to 20 times more than what the staging investment would have been.

Key statistics + insights

82% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. (National Association of Realtors)
47% of real estate agents claim that home staging had an effect on most buyers’ view of the home. (National Association of Realtors)
In 2019, the average dollar value spent on staging homes was $400. (National Association of Realtors)
The two least important rooms to stage are the home office and guest bedrooms. (Homelight)
A professionally staged home spends 73% less time on the market compared to those without staging. (Professional Staging)
Staged homes on the market sold for 25% more than homes without staging. (Realtor Magazine)