Boost Your Art Smarts

Improve Your Art Staging Skills,

Promote Your Business,

Sell Homes!

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1. Geographic Gravitas

 

Compete at a higher level when you help clients sell homes faster artworks designed  to emphasize the unique appeal of the property's geographic locale. 

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Think on this…If your staged home is in Wisconsin, you might steer away from coastal beach scenes. A home in Florida staged with images of snow-covered mountains probably not best for connecting with buyers.

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2. Architecturally Apropos

 

Build your brand's awareness  by being known for effectively capturing each home's period style.

Enhance buyer connection to the property by incorporating original artwork that matches varied architectural styles. Styles such as Craftsman, Georgian, Mid Century Mod, Tuscan, Urban Loft, Greystone, Traditional, Contemporary and more.

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Think on this… An Adobe style home, typically found in the southwest, may not be ideal for art that displays cubist leaning art themes. Match art style to home style.

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3. Seasonally Simple

 

Impress clients with your deeper understanding of how "seasonal art" captivates and connects with buyer emotions. Your choices affect buyers mood and memory keeping your distinct properties top of mind.

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Think on this…Do you want blossoming garden wall art in December? How about a grove of snow-covered evergreens in summer? Also, if a property should remain on the market as the seasons change, do you have a plan for swapping out art to match the changing season?

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4. Demographic Do’s

 

As a stager, you stand out via your expert comprehension of the buyer demographic. Access definitive pieces designed to help you better market your demographic insights. Match art to key property attributes such as respective market value- likely buyer income levels-, family size, buyer lifestyle, cultural interests, etc. 

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Think on this… Does your art capture the neighborhood feel and characteristics, the homes relevant price range, local iconic attractions, and or local shopping attractions? Such details can all provide great ideas for how best to meet buyers likely demographic personality. 

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5. Art In Action

 

Art that creates a sense of energy is inspiring. Energy is contagious and clients will associate that with you, your brand's persona, and above all, the property at hand. Energize buyers by infusing artwork that calls to mind active lifestyles such as a bike ride, walks in the park, winter hills with sledders, a blooming gardening busy with wildlife, setting sail on open waters, and more.

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Think on this… Nostalgia or fondness for iconic activities popular in the area/ region can put a buyer in a positive state of mind as they imagine themselves living life in the target property.  Does your art inspire them with heartfelt nostalgic themes?

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6. Buyers Brood

 

When buyers have children, parents, grandparents, frequent guests, they will appreciate your design empathy and willingness to go the extra steps to highlight with art that suggests the more communal aspects of buyer's lifestyle.

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Think on this...

Homes with many bedrooms are likely to draw in buyers with priorities surrounding family, friends and guests. Add our family-friendly artwork to a second or third bedroom and reap positive benefits. Many times buyers tour with family members so you will once again hit the mark.

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7. Calming Color

 

Your command of color psychology can set you apart in the staging realm. It is generally considered a best practice prerequisite to have a capable eye for color. Your base staging colors may be simple and supported by neutral color tones and patterns, but implementing optimal color schemes does take practice. Too little color and any space will fall flat from the buyer's perspective. Too much color and buyers may subconsciously become distracted and less motivated. Explore our extensive collection of finer art and fine tune your staging's color balance for any property. 

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Think on this... 

It takes an experienced eye to know when it's better to highlight with splashes of color featured in your selected art. The right art has the potential to positively impact a room that is strategically furnished with neutral tones and select color-forward accessories. Staged rooms need a sense of life and energy since that’s where a buyer and family are imagining their future.

   

 

8. Color Coordination

 

Take your color expertise a step further and buyers wont be able to stop thinking about the aesthetics of the home you staged. Realtors and Sellers- your current and future clients- will also take note. 

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Your skills will get noticed for your attention to the minute details that inject hints of color essential to establishing harmony across the entirety of a property. Be careful however, not to overwhelm with loud vivid arrays of confusing mismatched color schemes. Properly curated staging art should draw on one to three colors existing within a piece of furniture, a prominent accessory piece, or even particular colors from nature visible through a nearby window (Trees, Flowers, Landscaping, etc.) This subconsciously establishes a sense of serenity and balance leaving buyer’s minds in a calm receptive state. 

 

Think on this…

Click this “Get Art” link or use the Art X Staging main menu to access premium inventory. Take advantage of the left column set of  “Filters” and easily find the perfect art to meet  your staging needs.

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9. Sensible Subjects

 

Be relentless in advancing your stand-out success rates to ensure you remain top of mind with Realtors, Sellers, and Investors. A frequent misstep, and one easy to avoid, is to install artwork with subject matter that may only appeal to a limited buyer group. Buyers have varied tastes, interests, and life stories. Our bookable art pieces are designed to appeal to the broadest range of buyer profiles.

 

Think on this…

Keep prominent images of lifestyle, religion, ideology, ethnicity, gender, etc. from your art staging collection. It's not that subject-specific art is necessarily bad, but neutrality is a sign of your extensive experience and that you prioritize appealing to the widest buyer profiles and their frame of mind.

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10. Owner Occupied

 

Fully Staged and Partially Staged homes require different approaches to staging strategy. A vacant, blank-canvas home generally leaves more leeway for your artistic interpretation. But when the home for sale is still housing the seller and seller's family, stagers may need to walk a fine line between optimal staging strategy and the owners personal design preferences . This list of top ten staging considerations, our blog, and this site's overall content will keep you on top of the trends that influence the staging industry.

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Think on this... 

Art is a superb medium to help convince Sellers of the importance of neutral yet impactful staging optimized for an array of buyer tastes. Specific staging furniture (which tends to be more for showcasing than for comfort) can be a tough sell to owner occupied properties since the owners have to use it while still living in the home.

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Ultimately, staging art is unique highly specialized form of art itself. for owner occupied partial staging, art's primary purpose is aesthetic improvement meant to liven up the space while not interfering with owners daily living patterns.