Stand-Alone Art Staging
Yes, Stand-Alone Art Is An Effective Staging Strategy
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The Data is clear. The upside of staging a home for sale appears to far outweigh opting to forgo this solid marketing discipline .
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Most stagers and realtors are familiar with the two primary staging strategies for marketing residential properties which the industry refers to as Full and Partial staging.
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Successful staging is no walk in the park however, and notable staging requires design experience and know-how. The expertise lies in decorating disparate rooms with just the right furnishings and accessories which, together, must become inspiring spaces that motivate would-be home buyers.
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Art, as we know, has a definitive role in design and is vital to the success of all staged properties.
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The question is: Can Art serve as a “stand-alone” staging strategy?
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Art X Staging specializes in curating art specifically for Stagers, Realtors, and Seller needs. The over-arching charge is to stage each home with the buyer in mind. Our buyer-focused art is explicitly designed to be the industry's cost-effective source for booking better gallery-quality art that meets all Staging Strategies.
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Let’s talk about the Art…
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Professional Art-Staged properties convey essential warmth and personality that draw upon the characteristics of the home’s neighborhood and geographic region as well as the buyer demographics. When implemented with a keen eye, art invokes the aspirational visions of would-be buyers. A home designed using a stand-alone art approach may, at first, seem a bit far reaching. But when we consider the alternative of marketing a home with empty rooms and blank walls, one quickly understands the upside of introducing inspiring art. Think of art-only rooms like museum galleries. Art galleries transport the viewer to a world of limitless imagination regardless of where they are.
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The right art in a home does the same thing especially when stagers infuse captivating art that is relevant to the respective property. The type, style, colors, composition, and subject matter of art helps potential buyers imagine what a home- their home- can be. Art that depicts landscapes, gardens, gatherings, seasons, and celebrations, places buyers in a favorable mindstate and more open to all that the home can be for them.
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Introducing exceptional art into fully or partially staged properties proves beneficial in many ways. Art X Staging certainly agrees, but we also exist to give Stagers, Realtors and Sellers a better design resource that fulfils the needs of each unique staging scenario.
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Whatever the design strategy calls for, well-selected pieces of art bring balance to each room as well as communicate overall harmony throughout the entire property.
Understand design balance and your property will sing to buyers who experience eye-opening spaces within a thoughtfully staged home. The goal, of course, is to help buyers envision themselves making that home their home.
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Grow Your Art Expertise
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As you gain experience showcasing homes, you’ll come to appreciate how a minimal investment in distinctive, on-trend wall art will deliver the biggest returns. With better art in your design arsenal, you become increasingly adept at sensing and creating the serene ambiance idyllic for inspiring buyers.
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And...you will be recognized and rewarded by the industry and your peers for your expertise and talents.
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Staging is essentially a minimalist approach to interior design. It requires very specific collections of art and furnishings that showcase a home without causing clutter and distraction. Staging need not be overly complicated; you just have to have a design strategy supported by a diverse array of better décor.
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Happy Staging!